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Brenda Hyatt, Chief Editor/Journalist Donald Scelzo, Photographer – Fred Grohgan/Journalist
Las Vegas, NV (Sept) CTIA Super Mobility 2015 was held from September 9-11th, 2015, with attendees learning the latest on emerging technologies, consumer trends, and industry developments in the mobile community. Hardware manufacturers, software developers, service providers, and industry colleagues met under one roof at The Las Vegas Sands Expo and Convention Center, Las Vegas, NV.
Keynote speakers gave an in-depth look into the latest trends and their advice on how to prepare for what’s ahead. CTIA opening keynote speaker and CTIA CEO Meredith Attwell Baker remarked that after the 2016 incentive auction, there’s no plan for more spectrum. FCC Chairman Tom Wheeler disagreed during his keynote speech, outlining the FCC’s efforts to continue opening up more spectrum. Marcelo Claure, President and CEO of Sprint, explained during his keynote that when you have spectrum, spectrum equals capacity. With the explosion of data and the congestion of metropolitan areas (like New York City) networks that have more capacity will have the advantage. Wheeler said there will be a process in place for opening up the kind of spectrum Attwell Baker was talking about, and will stretch out past the incentive auctions.
Tanya Sullivan, CEO of The Rural Wireless Association (RWA), explained firing up more spectrum is the most obvious way to address the demand for data, but that is easier said than done. It takes a long time to get new spectrum to market. Currently wireless carriers are introducing small cells into their networks to ease congestion and finding other ways to address their subsribers’ ever increasing demand for data. RWA is a group of wireless carriers who each serve fewer than 100,000 subscribers.
LTE is the fastest growing mobile broadband technology on record. 4G LTE was introduced about five years ago and the U.S. is the leader in 4G LTE. A hot topic at CTIA this year was the deployment of 5G and when launched worldwide is expected to reach 3.6 billion connections. Most companies felt 5G developments were at least five years away, however, Verizon said it will roll out field trials of its 5G wireless technology sometime next year. The benefits of the next generation network will include about 50 times the throughput of current 4G LTE, latency in the single milliseconds, and the ability to handle exponentially more internet-connected devices to accommodate the expected explosion of the internet of everything.
Exhibitors at this 2015 CTIA included Ultra Mobile, offering unlimited International and nationwide coverage including ultra fast 4G LTE data. For more information about Ultra Mobile, contact Representative Sarah Neill at firstname.lastname@example.org. Exhibitor Reiko Wireless, the largest wholesaler and manufacturer of cell phone accessories for over 14 years, based in New York, NY, has over 15,000 products to choose from, and new shipments of the latest models and products coming in every week. Contact Flora Chen at email@example.com or go to www.ReikoWireless.com for more information. Everything mobile was on display on the showroom floor including Whoosh!®, a non toxic, no harmful residue, alcohol and ammonia free tech hygiene for all your mobile screens. For all the dirty facts about your screen and how Whoosh! can clean them safely, go to: www.whooshinc.com or email CEO Jason Greenspan at: Jason@whooshinc.com.
Over 30,000 professionals from across the mobile landscape came to CTIA to experience the technology of wireless carriers and their suppliers, and the manufacturers of wireless data services and products. CTIA is an international nonprofit membership organization that has represented the wireless communications industry since 1984. CTIA Super Mobility will be held September 7-9th, 2016 at the Sands Expo & Convention Center in Las Vegas, Nevada. To register for next years’ show go to: http://www.ctia.org/ctia-show.