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Brenda Hyatt, Chief Editor/Journalist
John Delibos, Journalist
Donald Scelzo, Photographer
Las Vegas, NV (April) The NAB Show®, where content comes alive, was held April 11-16, 2015 at The Las Vegas Convention Center, Las Vegas, NV. From 200 million websites in 2010 to 1 billion today, millions of hours on YouTube, with 500 million tweets sent daily, the message in the keynote opening day of NAB by Gordon Smith, NAB President and CEO, was, “What is the future of broadcast radio and television?” The need for broadcasting isn’t diminishing as yesterday’s technology, as predicted by critics.
Although we are overwhelmed by the amount of information coming from an array of platforms, citizens are turning to local radio and television stations for more relevant and trusted broadcasters. Content from pay TV often is fraught with partisan bickering, degrading material, and celebrity gossip. Communities find local stations support community charities, warn of impending danger, and give “just the facts” without all the screaming and yelling found on other platforms. Consumers continue to explore different platforms for sources of information but broadcasting is of immense value and the glue that holds communities together.
The convention center floor displayed numerous examples of cutting edge technology: everything from innovative start-ups, the drone pavilion, the NAB Labs Futures Park (the future of broadcasting), and the virtual studios immersing virtual into the real. Virtual set media production enhances prime storytelling with augmented reality graphics. Combined with consistent integrated workflow, the broadcast or streaming content takes on new life. Virtual studios require very little studio space since the physical camera remains stationary with complex camera moves being performed with software. The look and feel of the set can be changed with virtual objects, 3D objects, and animations. Big screens, video walls, and logos can be inserted, and advertisement, even rivers and stadiums, inserted as if they were part of the reality.
Exhibitor-hosted events, boot camps, receptions, and conferences were all part of the NAB Show. But the most anticipated event was ShowStoppers, the official press event at the NAB Show. ShowStoppers is a global leader in producing press and business events spanning the US, Europe, and Asia. Each event organizes product introductions, sneak previews and demonstrations for selected Journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Exhibitors generate news coverage and product reviews, make new connections, promote brand, and open new markets. To exhibit, contact Dave@showstoppers.com. Press can contact Steve@showstoppers.com.
The next generation of television broadcasting is the promise of 4K Ultra HDTV, adding more resolution and contrast to broadcast video, and the 8K super hi-vision on a 350 inch screen and 22 channel sounds. NextRadio technology aims to better serve radio’s more than 240 million listeners. NAB labs has worked with many radio partners to further the development of NextRadio, the first and most broadly deployed app to provide a hybrid FM experience on smartphones. Hybrid FM is the result of leaders in the radio business working together to better serve listeners.
The NAB Show is the world’s largest electronic media show covering the creation, management and delivery of content across all platforms. The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. To learn more go to www.nab.org. NAB Show 2016 will be held at The Las Vegas Convention Center, Las Vegas, NV April 16-21, 2016. To pre-register go to: http://www.nabshow.com/attend/registration-packages.