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Las Vegas, NV (Sept). Global Gaming Expo (G2E), sponsored by The American Gaming Association (AGA) and in partnership with Reed Exhibitions, held its annual convention in Las Vegas, NV from September 29 – October 2, 2014 at The Sands Expo & Convention Center. Showcasing gaming products and services, it is one of the most anticipated conventions to arrive in Las Vegas each year. After all, Vegas grew due to the gaming industry. A study by Oxford Economics determined that in 2013 the industry had an economic effect of over $235 billion in communities where gaming was located, and paid out more than $35 billion in federal, state and local taxes. Gaming is an important part of communities, driving economic development by creating job growth and innovation.
G2E attendance increased again this year and so did the number of exhibitor booths. Hundreds of new slot machines were displayed throughout the convention floor including several celebrity themed slots: TV talk show host Ellen DeGeneres themed slot with a fun bonus “Ellen’s Dance Party”; The “Wonder Woman” themed slot machine with Lynda Carter, who played the character in the TV show during the 1990’s, on hand to promote the game; and, the new “Sons of Anarchy” slot machine based on the FX TV series, just to name a few. The industry is depending on the drawing power of these television themed slot machines to boost operator’s businesses.
Exclusive seminar keynote speakers Stephen A. Wynn, Chairman of the Board and CEO of Wynn Resorts Limited, and Sheldon G. Adelson, Chairman and CEO of Las Vegas Sands Corporation, spoke against Internet gaming. Both agreed that online wagering can’t be regulated to shield children. Mr. Adelson opposes online gaming because he sees legal internet gaming and the legalization of marijuana as both being gateway drugs. With the internet all over the country, he said he doesn’t feel compelled to put a casino in the hands of 318 million people, including children who he didn’t think could be kept from gambling online.
Casinos are showing more interest in emphasizing food, beverage, and entertainment to enrich their company’s bottom line. Food and beverage hospitality pavilions were set up this year with samples for attendees, including new exhibitor two leaves tea company™. Lindsay Winkler, Customer Care Supervisor, explained how the company takes tea personally. Founded in 2005, two leaves began with a journey. Founder Richard Rosenfeld travelled the world on business where meetings were synonymous with amazing flavorful cups of tea. And without finding a good cup of tea back in the states, he then traveled to gardens in China, Sri Lanka, and Japan. He established relationships with tea growers to bring premium whole-leave tea from around the world to his customers. For more information about the company contact Ms. Winkler at email: Lindsay@twoleavestea.com or go to: www.twoleavestea.com to place your order.
Several other food and beverage companies displayed their products at the hospitality pavilions. Juan Fernandez, National Accounts Manager with Sysco Guest Supply®, LLC, explained a superior guest experience is at the core of all successful hotels. Sysco Guest Supply® products range from personal care amenities, bath and bed linens, room accessories, housekeeping supplies, furniture fixtures, equipment, paper products, appliances, and in-room food and beverages. To learn more, contact Mr. Fernandez at: firstname.lastname@example.org. Among many other exhibitors were Rita’s Spring Valley, catering birthday parties, picnics, corporate events, and fairs and festivals. To schedule an appointment go to: www.RitasSpringValley.com. Smuckers offered samples of their products by Teri Mattson, Corporate Account Manager. For more information about Smuckers, Ms. Mattson can be reached at (832) 637-7771, or go to www.jmsmucker.com. A popular product in the pavilion was RESQWATER, an anti-hangover drink that contains natural ingredients that help metabolize acetaldehyde, the compound that makes you terrible after drinking. The drink is certified Kosher, Vegan, and Gluten-Free. To learn more go to: www.resqwater.com.
Attendees experienced the hottest cocktail and dealer fashions with Cintas®, a proud member of the Las Vegas Fashion Council, hosted a fashion show in the Ultra-Lounge. Cintas designers captured the latest trends, colors, styles, and silhouettes that shape the casino brand image. For more information about the Las Vegas Fashion Council or to learn more about Cintas’ involvement with the council, visit www.lasvegasfashioncouncil.com. These were just a few of the hundreds of exhibitors that enhanced the G2E convention attendee experience.
The gaming industry is growing around the world and G2E is the annual venue for growth and innovation helping the gaming industry to be more successful. The industry leaders are also aware of their responsibility to people who develop a gambling disorder, and partner with the National Center for Responsible Gaming (NCRG) to identify the risk factors for gambling disorders and determine the best methods for treating and preventing the addiction. Responsible gamblers understand that the house holds greater odds of winning than the player. Casino visitors are educated and almost half (46%) of casino visitors are college graduates. Responsible gaming is conducted in a social setting, with family, friends or colleagues, and done for limited amounts of time, both in frequency and duration. Responsible gaming has both predetermined and acceptable limits and losses. To learn more go to: www.ncrg.org. G2E returns to Las Vegas at The Sands Expo & Convention Center September 29-October 1, 2015. To register go to www.globalgamingexpo.com.
Brenda Hyatt, Chief Editor/Journalist
Donald Scelzo, Photographer