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Las Vegas, NV (Aug, 2014) SLS is the newest hotel and casino to open in Las Vegas, NV. SLS has beautified the neighborhood and moved the vagrants and panhandlers off the corner. The grand opening was officially August 23rd beginning at 12:00AM. The VIP invited guest pre-party began at 6:00PM on the 22nd, lasting six hours before the public was allowed to enter at midnight. This was the most anticipated Hotel and Casino VIP pre-opening party in Las Vegas, and SLS did not disappoint.
The red carpet guests entered from Las Vegas Boulevard with other VIP guests entering off Paradise Road. The property occupies the corners of Las Vegas Boulevard, Sahara and Paradise Roads, and is easily accessible. Guest were greeted warmly by SLS employees with champagne and specialty cocktails, and invited to sample food in all the restaurants located throughout the property. The SLS signature cocktail, the Sahara Cooler, was served to guests throughout the evening. “This may be the most enjoyable drink I’ve ever tasted,” stated one VIP guest. The drink’s name indicates a respect for the property’s past hotel, the Sahara, that closed May 16, 2011 after 59 years of operation.
There was the vibe of LA, Miami, and New York nightlife under one roof, with very few Las Vegas residents or dignitaries present. The 3,600 plus guests all appeared to be from the LA area or Miami South Beach where SBE operates several nightclubs and restaurants. The few Las Vegas guests invited to the VIP pre-opening party appeared to be partners, or friends of partners, of SBE venues in the Bellagio and the MGM.
While sipping on cocktails, guests moved in and out of Fred Segal retail stores. Fred Segal is the exclusive retail store within SLS. Seven establishments are planned: He, a men’s sportswear and accessories store; She, a women’s sportswear and accessories store; Jeans, men’s and women’s denim; and Goods, housewares and novelty items, to name a few. This is the first time any Fred Segal store has located outside California and their stores appeal to a narrow demographic.
Lenny Kravitz, musician and designer of several suites in the hotel, helped ring the bell for the midnight opening of the SLS to the public. Sam Nazarian celebrated with his mother, Soraya and father, Younes. At midnight there was a fireworks display as hundreds entered the new casino and lined up to obtain their “Code” card before playing at the tables and slots. SLS management encourages everyone to obtain and use the card when they play. Special offers will go out to loyal customers of the casino.
Visit the SLS and try one of their many restaurants; Bazaar Meat by Jose’ Andrés , Umami Burger, Katsuya by Starck, Cleo, Ku Noodle, 800 Degrees “great pizza”, the Griddle Café, The Perq, and The SLS Buffet. Three nightclubs are located on the property; Life/Beach Life, Foxtail/Foxtail Pool Club, and The Sayers Club. Employees of the SLS will make you feel warm and welcome. The SLS is now open to everyone and if you are under 40 years of age, beautiful, sophisticated, and a world traveler, SLS is your new home for entertainment.
Brenda Hyatt, Chief Editor/Journalist
Donald Scelzo, Photographer