- US News
- International News
- Science and Tech
- Featured Columns
Las Vegas, NV (2013) – The National Association of Broadcaster’s Show, where content comes to life, was held at The Las Vegas Convention Center (LVCC) and The Las Vegas Hotel (LVH) April 8-11, 2013. Broadcasters come to the show to preview new technology, attend conferences, and meet at the after parties. The exhibit floor, with over 1600 exhibitors, included Radio, Pro Audio, Acquisition & Production, Management & Systems, Post Production, Display Systems, Distribution & Delivery, Online Video and Outdoor/Mobile Media. The NAB Show® is the world’s largest event covering filmed entertainment and the development, management and delivery of content across all mediums.
Mobile TV, with years in development, was the big buzz at this year’s show. MyDTV, a mobile TV app and antenna system, along with their competitor Dyle, allows TV Stations to broadcast signals over the air to smart phones or tablets. An antenna dongle is required at a cost of approximately $100 to receive the content. Currently, subscribers using their smart phones and tablets receive broadcaster’s content over the internet through a service provided by Aereo. This service is limited to New York City only and is free to subscribers, but they only watch TV on their smart phones and tablets about 30 minutes a week. Only a few TV stations have opted for Mobile TV. With a cost of $150,000 in equipment to send mobile signals, the investment may not be worth the return. Unless more broadcasters come onboard and more subscribers watch more often, Mobile TV may not be here to stay.
You need audio and video to communicate and the exhibit floor was packed with new technology. There was 4k ultra high definition TV’s and 4k cameras from multiple companies. Japan Broadcasting Corporation, Japan’s public broadcaster, demonstrated Super Hi-Vision next generation TV system, comprising 33 megapixels (8K) and 22.2 multichannel sound.
Axel, manufacturers of hardware and software for TV and Radio Broadcasters, had a strong presence at NAB this year. Their technology’s equipment is present in over 120 nations. As a system integrator, Axel Technology, allows the designing of complete turnkey systems, in order to interface different equipment in an easy way.
Pro Cyc, builder of cyc walls, green screens and blue screens for Chroma key work, and Virtualsets.com™ together created a realistic and scenic environment composited into the broadcast demonstrating how they could replace or add to a physical set.
After a day of exploring the 840,000 square feet of space on the exhibit floor, there were several after parties including Tao and Body English nightclubs. Exhibitors at NAB benefited by the exposure at the official press reception event at ShowStoppers™. The event provided small and medium-size exhibiting companies an opportunity to receive press coverage they may not otherwise be able to get. Exhibitors had the opportunity to introduce their products to journalists and industry analysts in a more intimate setting with cocktails and hors d’oeuvres.
Nab Labs, created in 2012 and a strong present at this year’s show, is an initiative of the National Association of Broadcasters to foster innovation and continue to propel broadcast TV and radio into the future. The NAB Labs program focuses on six areas; Showcase Incubator, Innovation, Partnerships, Testing, Education, and Evangelism. For more information on how NAB is encouraging technology innovation in radio and television, visit nablabs.org. Next year’s NABSHOW® will be held again in Las Vegas April 7-10, 2014. To register go to www.nabshow.com.
Brenda Hyatt, Featured Columnist/Co-Editor
Donald Scelzo, Photographer