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(May 13) – When choosing a hotel there are a few things one should take into account, the internet rating system and comments are always a good way to gauge your expectations, because in general, real people will just go with the cheapest. However, what of people who aren’t real, or rich… As they are otherwise, known?
The Emirates Palace is a top hotel in Abu Dhabi, and to cement their position as the top hotel in the area they have introduced something so utterly pointless, but so undeniably cool that if I was rich, I would travel there just to have a shot. Known as Gold To Go, it is an ATM that dispenses gold bars and customised coins.
The brainchild of German entrepreneur Thomas Giessler who chose the Emirates Palace because of its reputation for attracting people so rich that a machine that pays out money just isn’t enough, people so rich that the things they buy are prices in ounces of gold.
I do not see it catching on in the UK, although there are a lot of companies demanding you send your gold to them instead of getting off the sofa and taking it to a pawn shop like broke people in the olden days.
The hotel could not have hoped for a better day to launch the gold dispensing ATM as the price of gold hit a record high of $1,245 and ounce. I wonder what colour of card you get to operate it… Probably a colour only rich people know about.
– henry hunter