By Joannaline Casasola Young
Location: Barnes and Noble Newsstand in Miami, FL
Executed on: November 28. 2009 at 21:00 Eastern Time
Mission: 7 Post-Its in 7 different magazines.
Objective: Create smiles and the occasional chuckle.
The idea was simple: put encouraging words on post-its that enforce healthy self-images. In my mind, I paraphrased this to mean: cause someone to feel they are sexy. I got this idea by reviewing the articles written on Matadornetwork.com-I am taking their Travel Writing Course. I read the title: “Call for Submissions: Show Us the True Meaning of Beauty“. It piqued my interest so I clicked on the link which led me to the article written by Candice Walsh-Matador’s editor and fellow Travel Writing student. By the end of the article, I could only think of four words: “What a great idea!!!” So I quickly got out my neon pink post-its from my husband’s backpack (don’t ask) and took out my multi-colored marker set from the closet. At first I thought of my location: Miami. Since most of the people here speak Spanish, I thought putting some of their words on the note would reach them on a more personal level. If I use the word “bonita” inaccurately, even more reason to laugh right? Also, I thought of putting phrases that were similar to cheesy pick up lines (c’mon ladies you know you like them).
I went up to the second floor and chose a spot to squat where there were no lovers displaying their affections. I looked around me about every 2 seconds to make sure no one knew what I was doing. I pretended to take out a book from the shelf as people walked by. At every snapshot, I felt a rush of adrenaline immediately followed by a sense of triumph. I constantly thought: “Was all this worth the potential humiliation of people thinking what the heck is this girl doing?” YES, the potential perking up of someone’s day would make this mission a success. So here’s pictures of my seven post-its in seven different magazines. Notice I make no discrimination in gender, view, or womb status:














As you can tell, I used my favorite line a lot: “You’re Bonita Mamasita!” I also tried to put the post-its on pages where there were images of air-brushed, seemingly perfect people. The post-its are strategically placed to remind the reader they are just as beautiful. So, as your reading this article, it is also a reminder that…
“You’re Bonita TOO!!!”
Disclaimer: I’m unaware if I broke any privacy laws but if I did…sorry.